the hockey east 40th anniversary logo
was designed for the 2023-2024 season. the logo was used
on official game pucks during the season,
and on merchandise sold at the 2024 hockey east championship.
the logo was a
focal point of digital branding
throughout the 40th anniversary season
hockey east association logos & icons created for digital use
samples from the 2024-2025
hockey east digital
branding guide.
this guide was created with the purpose of standardizing the hockey east brand to ease in the
creation of digital and promotional assets.
examples of designs created within the brand standards
